- nounconversion (noun) · conversions (plural noun) · conversion rate (noun) · conversion rates (plural noun)
- the process of changing or causing something to change from one form to another:"the conversion of food into body tissues"
- the adaptation of a building or part of a building for a new use:"the conversion of a house into apartments"
- BRITISH ENGLISHa building that has been adapted for a new use:"high-quality cottages and barn conversions"
- lawthe changing of real into personal property, or of joint into separate property, or vice versa.
- logicthe transposition of the subject and predicate of a proposition according to certain rules to form a new proposition by inference.
- the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs:"my conversion to the Catholic faith"
- christian churchrepentance and change to a godly life:"the individual's responsibility in conversion is to repent and believe"
- american footballthe act of scoring an extra point or points after having scored a touchdown.
- the act of gaining a first down.
- (in the context of online marketing) the proportion of people viewing an advertisement and going on to buy the product, click on a link, etc.:"you'll see better conversion rates for your local advertising if you include your physical address on your website" · "keeping things simple will improve conversion"
- lawthe action of wrongfully dealing with goods in a manner inconsistent with the owner's rights:"he was found guilty of the fraudulent conversion of clients' monies"
- psychiatryalteration of motor or sensory neurological functions as a manifestation of a mental health condition:"conversion disorders"
- physicsthe change in a quantity's numerical value as a result of using a different unit of measurement.
OriginMiddle English (in the sense ‘turning of sinners to God’): via Old French from Latin conversio(n-), from convers- ‘turned about’, from the verb convertere (see convert).Similar and Opposite Wordsnoun- the process of changing or causing something to change from one form to another:
- the adaptation of a building or part of a building for a new use:
- the fact of changing one's religion or beliefs or the action of persuading someone else to change theirs:
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